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Unleash the POWER of your MIND by exercising it right.
Be the
BEST version of yourself with                

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Welcome to             

Welcome Message

"Since 2005, I've delved into human behavior and brain science. In 2015, fueled by a mission to empower athletes, students, and professionals, I established Perfect Mind Mental Performance. My goal: to equip others with mental training tools to achieve success in their respective fields.

Passionate about mental performance, I've seamlessly integrated it into various aspects of my life. As an athlete, I deploy mental strategies to hone skills and excel in competition. In academics, these techniques optimize focus, study habits, and performance. Personally and professionally, they amplify my performance, energy, time management, confidence, and well-being."

- Gustavo Ruthes, Owner & Mental Performance Consultant

M.A.C.P.*, M.A., B.Sc., B.Ed. - OCT, CSPA(A)

*= In Progress

Elite Level
Mental Training
for Everyone

What is Mental Performance?

What is Mental Performance

Mental performance is a combination of principles and techniques that allows individuals, groups, and teams to optimize performance and achieve success. Known as "sport psychology" in athletics and "executive coaching" in business, it's an art and a science often overlooked, but crucial for success. 


Regardless of your field, mastering mental skills can propel you forward. Whether preparing for a presentation, honing athletic abilities, tackling academic challenges, or pursuing personal goals, enhancing mental performance is key. I offer a science-based approach honed through academic scholarship, elite athletics, coaching, and education. Let's train your mind together for tangible results.

Mental Performance Benefits

Mental Performance Matters


- Allows you to be the best version of yourself

- Improves your ability to deal with adversity

- Increases self-confidence and motivation

- Helps you establish healthier relationships

- Sparks self-growth


- Helps improve your athletic performance

- Develops your/your team's communication, teamwork, and team cohesion

- Gives you an edge over the competition

- Helps you overcome injuries

- Supports you in coping with valleys in performance


- Improves your study habits

- Allows you to reach your full academic potential

- Boosts your focus

- Enhances your time management and mental toughness

- Decreases test anxiety


- Enhances your presentation skills and ability to deliver in high pressure situations

- Improves job performance and satisfaction

- Helps you reach your career goals

- Develops your communication and leadership skills

- Increases productivity through better time management and focus

Services I Offer

Services - What I Do

How I Do It:

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The                 Process

Process - How I Do It
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About Perfect Mind

Since 2015, Gustavo "Guga" Ruthes has empowered individuals, sports teams, and organizations through mental training, leveraging extensive professional experience and academic prowess. Guga's approach blends scientific rigour with practical application, fostering engagement and effectiveness. With over two decades as an athlete, educator, and coach, Gustavo excels at communicating clearly, engaging audiences, and delivering immediate results. Pursuing advanced certifications in psychotherapy and counselling, he now expands his high-performance expertise to support clients' mental health needs.

Gustavo "Guga" Ruthes

M.A.C.P.*, M.A., B.Sc., B.Ed. - OCT, CSPA(A)

*= In Progress

WHY CLIENTS CHOOSE                

  • Science-Based, Hands-On Techniques

  • Action & Goal-Oriented​ Interventions

  • Stand-Out Academic Background, Work & Life Experiences:

    • International Competitive Experience as an Athlete

    • Scholarships & Award-Winning University Student-Athlete

    • Competitive Experience in Individual & Team Sports (Football/Soccer, Brazilian Jiu-Jitsu & Surfing)

    • International Studying & Work Experience (Europe, USA & Brazil)

    • Nearly 20 Years of Coaching Experience (Sports at the University Level​ as well as Fitness, Well-being & Wellness)

    • Over 10 Years of Teaching Experience, Including K-12, College & University Levels​​

    • Over 9 Years of Mental Performance Consulting for Sport Teams, Businesses, and the Military

  • Personalized Curriculum Programs Tailored to You Based On: 

    • Group Size

    • Age (Cognitive Development Stage)

    • Specific Wants/Needs

    • Specific Domains (athletics, academics, work, personal growth)

    • Other Individual Preferences

  • Ground-Breaking Biosensor Technology Application:

    • Electroencephalogram (EEG) Data Analysis

    • Biometric Data Uncovers Actionable Insights on Human Behaviour

    • Brain Waves Examination Reduces Cognitive Bias of Traditional Methods

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My Local & International Clients

My clients are elite athletes, student-athletes, business professionals, first-responders, and fighter-jet pilots.

These are some of the organizations where they come from and others which I work with directly:

Clients & Testimonials
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What Leadership is Saying

Patrick Johnston
Director of Volleyball at

Volleyball Canada Centre of Excellence

& Volleyball Head Coach at  

Fanshawe College

Gustavo was professional with the VCCE staff and was available to discuss themes for discussion. He was able to connect with the athletes on their level in order to genuinely apply mental skills training into their daily routines. Gustavo was able to establish an excellent foundation of mental skills for our Volleyball Canada Centre of Excellence athletes. They enjoyed his high-energy approach and willingness to discuss situations honestly.

Bob Geilen
1st Class Firefighter in London
& Black Belt Brazilian Jiu-Jitsu Competitor 

Gustavo's motivational talk was excellent. His knowledge and technique of putting your mind in a focused frame will be extremely useful not only in my work preparation but in my athletic competitions as well.

Patrick "Paco" Barnett
H&PE Department Head, Sports Coach &
SHSM Lead at TVDSB &
Former Associate Soccer Head Coach at
Western University

A "FYI"' for anyone who might be seeking a Mental Performance person: Gustavo is fantastic! His work with the Western Varsity Men's Football (Soccer) team on a regular basis had a very positive influence on the squad. He also worked with our SHSM and sports teams and everyone was extremely receptive to his methods. Gustavo is not the type or person to boast or self promote, but I HIGHLY recommend him to anyone seeking this type of advanced mental training for athletes at any level.