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Unleash the POWER of your MIND by exercising it right.
Be the
BEST version of yourself with                

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Welcome to             


"I have always been passionate about mental performance and have applied it across several different areas of my life. As an athlete, I utilize mental performance strategies to improve my skills and better prepare for competitions. At school, these techniques allow me to apply the most efficient and effective ways to focus, study, and perform. Personally and professionally, I use these strategies to maximize my performance, energy levels, time management, confidence, and overall wellness. 

I have been studying human behaviour and the science behind brain power since 2005. I founded Perfect Mind Mental Performance in 2015 driven by a desire to share this knowledge with athletes, students, and business professionals so they can also achieve their goals in their respective fields by improving their performance through mental training."


- Gustavo Ruthes, Owner & Mental Performance Consultant

M.A.C.P.*, M.A., B.Sc., B.Ed., OCT, CSPA(SM)

*= In Progress

What is Mental Performance?


Mental performance is a combination of principles, strategies, and techniques that allows individuals and groups to optimize performance and achieve success. This is accomplished by tapping into your full cognitive potential and emotional control skills. It encompasses what athletes and coaches call "sport psychology" and business professionals refer to as "executive coaching". In the end, we can all agree that success does not come down to one's luck. There is definitely a science and an art to it and high mental performance skills are a key "game-changing" component often overlooked.


Wherever your challenges lie, regardless of what field you are in, mental skills can be learned, practiced, and applied. By enhancing your mastery of mental performance strategies you will be able to excel. I can help you whether you are gearing up for a presentation or performance, an amateur or professional athlete looking to improve and build on your technical, physical, and tactical training, a student struggling with poor study habits, test anxiety, or a just regular person trying to get fit, lose weight, or learn a new language.


The pathway to reaching your goals consists of training your mind, this important "muscle" that dictates your behaviours, habits, and life outcomes. Come train with me for an easy to understand and apply science-based approach that is the result of my years of experience as an academic scholar, an international level athlete, a varsity collegiate coach, and a dynamic educator. 


Mental Performance Matters


- Allows you to be the best version of yourself

- Improves your ability to deal with adversity

- Increases self-confidence and motivation

- Helps you establish healthier relationships

- Sparks self-growth


- Helps improve your athletic performance

- Develops your/your team's communication, teamwork, and team cohesion

- Gives you an edge over the competition

- Helps you overcome injuries

- Supports you in coping with valleys in performance


- Improves your study habits

- Allows you to reach your full academic potential

- Boosts your focus

- Enhances your time management and mental toughness

- Decreases test anxiety


- Enhances your presentation skills and ability to deliver in high pressure situations

- Improves job performance and satisfaction

- Helps you reach your career goals

- Develops your communication and leadership skills

- Increases productivity through better time management and focus

Services I Offer


How I Do It:

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The                 Process

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Gustavo "Guga" Ruthes

M.A.C.P.*, M.A., B.Sc., B.Ed., OCT, CSPA(SM)

*= In Progress

Since 2015, Gustavo "Guga" Ruthes has been providing individuals, sports teams, and organizations with mental training to improve performance by relying on a wealth of professional experience and a strong academic background. This combination is what allows him to be both engaging and effective, science-based but also hands-on. As a former athlete, a seasoned educator and a coach with nearly 20 years of on-field and a decade of in-classroom experience, Gustavo excels at drawing a clear picture to his clients, effectively engaging the audience, and ensuring his implemented techniques cause an immediate impact. Now, pursuing psychotherapy and counselling certifications at the Master's level, Guga adds another layer of expertise in his services to his clients regarding their mental health.

WHY CLIENTS CHOOSE                

  • Science-Based, Hands-On Techniques

  • Action & Goal-Oriented​ Interventions

  • Ground-Breaking Biosensor Technology Application:

    • Electroencephalogram (EEG) Data Collection

    • Biometric Data Uncovers Actionable Insights on Human Behaviour

    • Brain Waves Analysis Reduces Cognitive Bias of Traditional Methods

  • Personalized Curriculum Programs Tailored to You Based On: 

    • Group Size

    • Age (Cognitive Development Stage)

    • Specific Wants/Needs

    • Specific Domains (athletics, academics, work, personal growth)

    • Other Individual Preferences

  • Stand-Out Academic Background, Work & Life Experiences:

    • International Competitive Experience as an Athlete

    • Scholarships & Award-Winning University Student-Athlete

    • Competitive Experience in Individual & Team Sports (Football/Soccer, Brazilian Jiu-Jitsu & Surfing)

    • International Studying & Work Experience (Europe, USA & Brazil)

    • Nearly 20 Years of Coaching Experience, Including at University Level

    • Almost 10 Years of Teaching Experience, Including K-12, College & University Levels​​

    • Years of Adult & Seniors Fitness & Wellness Coaching Experience

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EEG Brainwaves Biosensor Technology
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My Clients

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What They Are Saying

Shane Fishman
Professional Athlete
Black Belt Brazilian Jiu-Jitsu Competitor

Gustavo was very informative and helped me in improving my visualization skills. In Brazilian Jiu-Jitsu, it is very important to stay calm and not get discouraged when put in bad situations. Aside from the physical training of technical escapes, visualization was a key aspect that was missing from my training. Visualizing myself executing escapes and turning around bad situations helped increase my confidence and reduce my anxiety before competitions. Gustavo is a very enthusiastic when it comes to mental training and he is well versed in a variety of sports. I highly recommend him for anyone looking optimize their mental training for athletics!

Patrick Johnston
Director of Volleyball at

Volleyball Canada Centre of Excellence

& Volleyball Head Coach at  

Fanshawe College

Gustavo was professional with the VCCE staff and was available to discuss themes for discussion. He was able to connect with the athletes on their level in order to genuinely apply mental skills training into their daily routines. Gustavo was able to establish an excellent foundation of mental skills for our Volleyball Canada Centre of Excellence athletes. They enjoyed his high-energy approach and willingness to discuss situations honestly.

Patrick "Paco" Barnett
H&PE Department Head, Sports Coach &
SHSM Lead at TVDSB &
Former Associate Soccer Head Coach at
Western University

A "FYI"' for anyone who might be seeking a Mental Performance person: Gustavo is fantastic! His work with the Western Varsity Men's Football (Soccer) team on a regular basis had a very positive influence on the squad. He also worked with my High School Junior Boys Basketball team and the guys were extremely receptive to his methods. Gustavo is not the type or person to boast or self promote, but I HIGHLY recommend him to anyone seeking this type of advanced mental training for athletes at any level.

Nick Groves
NCAA D-1 Student-Athlete

Gustavo helped me a lot. He is very professional, approachable, and extremely knowledgeable.

Jamie Flick
Professional Athlete
Mixed Martial Arts (MMA) Fighter

My experience with Gustavo's training was fantastic. He was thorough, interactive, and made sure to always answer any questions whenever one was asked. I highly recommend him!

Bob Geilen
1st Class Firefighter in London
& Black Belt Brazilian Jiu-Jitsu Competitor 

Gustavo's motivational talk was excellent. His knowledge and technique of putting your mind in a focused frame will be extremely useful not only in my work preparation but in my athletic competitions as well.

Travis Brown
Business Owner &
Brown Belt Brazilian Jiu-Jitsu Competitor

I was fortunate enough to attend one of Gustavo's workshops on competition anxiety. Gustavo did an excellent job explaining the causes followed by running us through multiple detailed exercises intended to control our anxiety. I have personally implemented some of the deep breathing exercises myself and can attest to their success. A strong mind is an invaluable asset, yet is often overlooked by athletes. I highly recommend Gustavo if you are looking to increase your success in any sport.

Scott Rosborough
X-Ray & Lab Technician

I have met with Gustavo a few times, and also attended one of his seminars, and let me tell you: he is amazing at what he does! Extremely personable and takes a genuine interest in your progress and learning. I have applied what he has taught not just to sports, but to everyday life with daily progress. Do yourself a favour and see what he can do!

Cody Brown
Brown Belt Brazilian Jiu-Jitsu Competitor

Gustavo's consultation was phenomenal! He tailored the session to be relevant and applicable to our group, while also providing me with some techniques to improve my mental preparation for tournaments. I would definitely recommend his "Perfect Mind" services to any athlete or individual wishing to overcome mental barriers.


I'd love to hear from you!


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Combining a strong academic background with nearly 20 years of coaching and 10 years of teaching experience, I have acquired the skills necessary to support the success of my clients.

Let's work together!

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